Rule of Three

Type, Machines & Memes

TECH+TYPE+MOTION

With the introduction of Geometry Nodes in Blender 3D software, a transition is happening in my workflow. The final result of a creative process is now the product of a procedural system, which can be subsequently adjusted at any point in the pipeline and in turn delivers a completely new output each time. Actions are stored in a node. These nodes are then wired into networks which define a recipe that can be tweaked to refine the outcome then repeated to create similar yet unique results. In a live demo I will show you how I set up a procedural "organic type growth effect" where you are able to input a word or letter based on which the whole thing adjusts.

From Glyphs to Glyphs

Playing around with the image to image translation models to help us imagine what-ifs in designing types.

TIME / NATURE / EVOLUTION

During the conference I will unpack 3 dimensions (TIME / NATURE / EVOLUTION) in which intersection my work and vision is centered. A visual narrative of my typographical journey where typography loses its rigor and its function towards a continuous evolution that generates what I call Aesthetic Imperfections, and how these can be influencing new scenarios of AI and ML.

Making Type Move (in the Third Dimension)

Form Follows Formula

A story of an ongoing attempt to create a type family based on a mathematical algorithm.

Tactile Typography

My talk presents typographic projects which work with tactility and analoge methods. Traditional craft is combined with an unconventional and innovative use.

Type in 3D/AR/VR

A typography for samba in the greatest show on Earth

Over 7k people were involved. Professionals and lovers of Rio’s Carnival, outstanding samba personalities that inspire us. The new Rio Carnaval brand represents samba’s community. The power of the collective, the infectious energy, the ability to transform the ordinary in extraordinary. The flag represents the soul of the samba schools, and our great inspiration was its evolution on the avenue, in the hand of the flag bearer, with fluid and rhythmic movements. A lively and organic typography that reacts to Samba.

Procedural Type Design

Procedural thinking, technological coexistence and progress as relief and intensification.

3D Type in Space

Type in Motion: Code as a Design Tool

Type as Image

Digitalized Craftsmanship: A Look into Chinese Typography of the Neon City - Hong Kong

Design habits are formed on the basis of collaborating techniques, tools, and technology. In Jen's journey of experimenting with digitalizing Chinese Calligraphy, transforming and reinterpreting the traditional practice with digital techniques has been a common theme across her work.Through a deeper look into Chinese Typography within her home city and its street signs- Hong Kong, the Tech is rather challenged in Calligraphy, especially in a visually rich and complex language. In a digitalized world, this form of art has been steadily declining, which has caught Jen’s attention to explore this heritage. Jen endeavours to raise the importance of better understanding the values of craftsmanship and technology so that both industries are able to collaborate and progress without losing one or another.

Type on the intersection

Yehwan will talk about her practice of experimenting types by placing them on the intersection between physical and online space.

When pressing speakers

Internet Type

Realtime graphics

Underware

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Confessions of a professional type bully

Coding "type torturer tools" with Processing and P5js. From rough sketches to complex custom tools for visual identities.

Coding Typography

My primary design medium is coding, so my talk is going to focus on the various ways to use code to design experimental type (as opposed to designing with type using code). Specifically, I'll start by discussing the processing type by its pixels as a basis for experimental type (why that's a cop-out!). I'll move into the notion of designing typographies based on a parameterized grid, and why that opens up possibilities when fed through code. Finally, and most importantly, I'll speak to the parameterization of type, as such: I'm fascinated by the notion of working with the computer to generate typography that is both readable and beautiful, but infinite. My talk will analyze various ways of inputting "what makes a letter" into code, and explore the various outputs and their implications.

Saving the world with type

For the presentation, we'll share our journey and process behind creating the Climate Crisis typeface. Talking on a few subjects like type design and custom briefs, variable fonts and designspaces, working outside your skill and comfort zone, prototyping with unconventional methods, dealing with fear and doubt, and environmental ethics.

Play in Practice

A conversation about 3 year old Chief Creative Officers, creating brand soul, and finding the beautiful in the ugly.

Reimagined Reality

There is so much inspiration in our immediate surroundings that we tend to ignore while we could creativity implement in our work. It is all about training our eyes to really see things, explore the everyday from another perspective, reimagine the world that we live in.